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Nobuyoshi Araki- advertising campaign for Bisazza.

Nobuyoshi Araki- advertising campaign for Bisazza.

Nobuyoshi Araki, one of Japan’s most provocative, and sought-after, photographers, has created the new 2009 advertising campaign for Bisazza that debuts internationally from April across Europe, USA and Australia.


Expressing Araki’s original and highly recognised style, the provocative yet iconic campaign represents Araki’s personal interpretation of the Bisazza brand.
As usual, the central protagonist of Araki’s shots is an oriental woman, most often tied as per the ancient art of Japanese bondage or kinbaku. Her look (glance), with its strong evocative force, involves the observer into an emotional reflection.
Araki’s photography, as an authentic artistic expression, reveals itself in a unique and inimitable style, making the new Bisazza campaign an exercise in “visual poetry”.
The involvement of an artist like Araki in the new advertising campaign further confirms Bisazza’s love for avant-garde artistic expression, and reinforces the company’s philosophy to move the brand forward and anticipate new trends.

Bisazza showroom, 43 Greene Street (Grand Street), Soho, USA.
Ph: (212) 334 7130

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